Addons
more value, without the bloat
What can you add to your core offer that genuinely extends it — without bloating the original or nickel-and-diming the buyer?
You don't have a feature problem.
You have an expansion problem.
Your core offer does its job, but there's no structured way to expand it. So you either cram everything into one product — bloated and expensive — or sell entirely separate products that force buyers to start over. The gap is the add-on layer: features that enhance what someone already owns. Without it, growth means finding new customers instead of serving the ones you have more deeply. Ring true?
You strip the core to resell it. Pulling features out of the core product to charge extra — customers notice and resent paying for what used to be included.
Your add-ons depend on the core. Every add-on that needs core changes to work creates a maintenance burden that compounds with each new one.
You launch too many at once. Dropping a pile of add-ons overwhelms customers with choices and dilutes the perceived value of each one.
You treat add-ons as second-class. Lower design and quality standards than the core — users tolerate it briefly, then stop trusting add-on quality and stop buying.
From a cluttered core to a clean add-on menu customers upgrade into
"Customers use my core product and occasionally ask for more, but I don't have a way to give them more without rebuilding the whole thing. I've added features reactively, and now the product feels cluttered. I don't know where to draw the line between 'included' and 'extra.'"
"I have a clean add-on menu that extends my core offer without complicating it. Each add-on solves a specific need, is priced independently, and integrates seamlessly. Existing customers upgrade themselves because the add-ons feel like the obvious next step, not a separate purchase."
The shift: add-ons aren't leftover features that didn't make the core — they're intentional extensions for deeper needs that only surface after someone uses the core. The core stays clean; the add-on layer grows revenue from people who already trust you.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a folder you forget about. By the end they add up to a scored add-on menu, engineered specs, and an integration that feels native to the core.
Demand Audit
Where customers are already asking for more.
Boundary Map
What stays included, and what becomes optional.
Candidate Scorecard
Demand, build effort, revenue, and fit — scored.
Add-on Spec
Scope, function, and integration points per add-on.
Pricing Sheet
Price per add-on, plus multi-add-on discounts.
Discovery Placement Map
Where and when each add-on surfaces to users.
Activation Flow
From purchase to active, with zero setup friction.
Cohesion Checklist
Visual, functional, and UX consistency with the core.
Directory / Niche Template
A platform-specific build and integration guide.
Announcement Plan
Telling existing users without spamming them.
Performance Dashboard
Adoption rate, revenue per add-on, churn impact.
Add-on Roadmap
Planned additions, retirement criteria, and cadence.
Three moves: find what to add → engineer it clean → make it feel native
Extensions
Demand · boundaries · prioritizationIdentifying capabilities your core offering can expand through supplementary features.
- Demand Mine feature requests, tickets, and usage patterns for what's wanted beyond core
- Boundaries Draw the line between core (everyone) and add-on (those who need more)
- Prioritization Score candidates by demand, build effort, revenue, and fit
- Directory Directory add-ons — premium listing features, advanced analytics, profile tools
Engineering
Architecture · scope · pricingBuilding add-on components that increase utility without increasing complexity.
- Architecture Design modular add-ons that attach without changing the core
- Scope Keep each add-on to one capability — resist mega-add-ons
- Pricing Price proportional to the core — a no-brainer that still justifies the build
- Directory Directory add-ons — widget features, plan-level unlocks, dashboard enhancements
Experience
Discovery · activation · cohesionIntegrating add-ons into the buying experience so they feel native, not bolted on.
- Discovery Surface add-ons at the right moments — post-purchase, in-product, milestones
- Activation Make turning one on instant and obvious — no setup friction
- Cohesion Ensure it looks, feels, and behaves like part of the core
- Directory Directory integration — one-click activation, seamless profile enhancements
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- Your core product works, but customers keep asking for “more.”
- You've added features reactively and now the product feels cluttered.
- You don't know where to draw the line between “included” and “extra.”
- You want to grow revenue from existing customers, not just chase new ones.
- You want 12 real artifacts ending in a clean, priced add-on menu.
This is NOT for you if…
- You don't have a core product yet — build one first in the Assets pod.
- You want to repackage existing products together — that's Bundles, not add-ons.
- You'd inflate the core by stripping features to resell — this draws an honest boundary.
- You want subscription tiers or membership — that's the Tribe pod.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- TripWire + Bundles + Bump + Discount shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Addons — 12 lessons Digital$80 valueLive now
- Playbooks Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Bump ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Discount ships.
- Week 3: Sprint recordings + Merch ships.
- Week 4: Challenge recordings + bonus clinics.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Offers courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Addons
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The third step of the Offers journey
Addons is course 3 of 6. It extends the bundle logic: instead of packaging what already exists, you build new supplementary features that deepen the value of your core offers. Next comes Bump, which adds the right thing at the moment of checkout.
You are here — extend the core without bloating it.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
How do I know if something should be core or an add-on?+
If every customer needs it to get the promised outcome, it's core. If only a subset needs it to go deeper, it's an add-on. The course gives you a decision framework with real examples, not a philosophical debate.
Won't customers feel nickel-and-dimed?+
Only if the core feels incomplete without the add-ons. A well-drawn boundary means the core delivers its full promise; add-ons are genuinely optional enhancements for people with specific deeper needs.
What if an add-on is more popular than the core product?+
That's a signal the boundary is drawn wrong. Module 1 includes a re-evaluation protocol for when add-on adoption suggests the core needs to expand or the product line needs restructuring.
How many add-ons should I launch at once?+
Start with one or two with the strongest demand signal, then sequence the rest. Launching everything at once overwhelms customers and dilutes the value of each add-on.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module builds add-ons for directory businesses — premium listing features, advanced analytics, dashboard enhancements — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a demand audit and boundary map to engineered specs and a native-feeling activation flow.
What do your best customers keep asking for — and what would it take to offer it without bloating the core?
Stop cramming everything into one product or forcing buyers to start over. Draw the boundary, engineer the extension, and make it feel native.